The hottest thing to leave the U.K. since Harry Potter has just arrived in the U.S. It's Ultra Deep Shine from Autoglym , a one-step, cleaner/polish/wax that has been in development for seven years. Ultra Deep Shine is described by Autoglym's Sales Director, David Rogers, "As the most significant new product for nearly two decades."

Formulated by Autoglym's R&D laboratory specifically for dark-colored vehicles, Rogers states that "Ultra Deep Shine visually eliminates swirls, haze and cloudy patches producing a brilliant, crystal-clear, streak-free shine." Rogers continues that when buffed with a Microfiber cloth (we recommend our Perfect Polishing Cloth ), it produces "Total perfection." Paul Caller, Autoglym's Chief Executive states in a UK press release, "Ultra Deep Shine has been a long time in development but we were determined not to launch it until all our objectives covering swirls, dust, haze, streaks and other parameters were met." "This is a technological leap in polishes and as such is a milestone for Autoglym and also for the retail market."

The press release goes on to state that Ultra Deep Shine is expected to account for 20% of Autoglym's polish/sealant sales within the UK as a step-up from their long time, #1 product, Super Resin Polish.

A departure from our normal product introduction.

I like to test every new product we introduce so I can write from experience and compare it with other products we offer. That would delay this introduction 30 to 45 days and I want to be the first to debut this product to America's car care enthusiasts. I've been following several of the U.K.'s car care forums for the past month and to say this product is hot would be an understatement. Every user has raved over Ultra Deep Gloss with accolade after accolade.